Alison's early passion for fashion and writing led her to studying a HND in Fashion Journalism, PR and Styling at The London College of Fashion. After studying, Alison spent 4 years working in Fashion PR, developing a natural skill for providing journalist with strong fashion trends to support their stories
The drive to create her own stories led her to becoming a freelance fashion stylist, styling fashion shows and shoots for global brands and exhibitions. She enjoyed the challenge of creating fashion stories as part of a live, engaging and entertaining experience, whilst marketing the product at the same time.
However, styling was only one part of the experience and after several years working with creative and production partners to develop fashion shows, her desire to produce the most unique and memorable experiences led her to producing entire shows and events
Now, with over thirty successful years creating innovative and outstanding brand experiences globally, Alison has worked with most leading and cutting edge brands. Her passion for creating live events and stories now driven by the strategic challenge of creating truly integrated campaigns that create content to drive brand stories and fame
Following eleven years as Brand Experience Director at Exposure, Alison now uses her skills to consult directly with brands and agencies, developing truly original concepts to create the most captivating brand experiences and consulting on business challenges, planning and company structure